Jonathan Goodacre, Senior Consultant, International Lead, The Audience Agency
Jonathan is responsible for the international work of The Audience Agency, which helps arts, cultural and heritage organisations to understand and engage with audiences, visitors, users and participants. He specialises in evaluation and audience development and is part of the team that evaluated Galway 2020 European Capital of Culture.
He works widely in Europe, being a contributor to the Adeste+ and Asset Creative Europe projects and the Museum Booster Doors Horizon project. This has included the development of the Audience Centred Experience Design (ACED) based on design thinking and organisational change methodologies. More globally, he was recently evaluator of the British Council Digital Collaboration initiative which took place in 40 countries and is a consultant on the Festivals from India programme.
He is a pedagogical team member of the European Diploma in Cultural Project Management, a trainer on the European Capital of Culture Academy and author of International Agent.
Jonathan originally graduated in History and Sociology from the University of York (UK), then worked for two decades in a variety of cultural organisations ranging in scope from pop music to experimental performance art, before joining The Audience Agency in 2013.
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