Start with “Why“!
The last session providing the chance to flesh out the projects within the Lab. Joanna Orlik – director oft the Małopolski Institute of Culture, guest tutor of the Culture Lab – introduced a very precise scheme to the participants according to which they should work on their cultural projects. What this “magical scheme“ demanded was to answer the questions “Why?“, “What?“ and “How?“. The “Why“ refers to the motivation, precisely to the value the project is based on. The “What“ shall reveal the idea (the objective of the project, the change one wants to achieve). And, finally, answering the question “How?“ means to present the actual project, the concrete things one intends to do.
